The automobile industry is changing faster than almost any other. And sustainability plays a key role. Autonomous driving and e-mobility are no longer just a vision of the future, they have become reality. At KURZ we are ushering in this era with visionary new ideas, like our prize-winning concept, ‘Iconic Space Grille’.
In order to tackle the challenges of future automobile design, we have redesigned the grille. We are using it as a way to interact with other motorists, as a space for aesthetic lighting concepts, and for smart safety solutions involving other traffic participants. Our ‘Iconic Space Grille’ combines modern, sustainable technology with new design options: The smooth, closed surface of our exterior front panel conceals an exciting prism design with hologram effect, using backlighting to give its 3D look even more depth (day-night design).
A futuristic lighting concept crowns the diamond design, with colors changing from orange to red to green. In the future, signaling, braking, or charging could be communicated to the outside. Read more about our design concept here. Its manufacture has been forward-looking as well: DECOPUR® is a world first in process technology. Our front panel of the future features resource-saving, efficient parts manufacture and long life cycle, thanks to the DECOPUR® self-healing surface finishing.