Crystal Design Luxury

The trend towards luxurious interiors bears the hallmarks of two strong partners: Swarovski and KURZ. Handmade crystals in the interior merge with design and sensor technology to form a futuristic unit. The 3D component is created in several variations using the Print Mold Decoration (PMD) process, with crystals that match the color of the look. Touch operation and backlighting perfect the fascinating combination.

Be inspired by the new luxury in the interior!



What would be the outcome if high value crystals were combined with smart sensor technology, plus innovative and haptic surface decoration? The result would be a luxury Human Machine Interface panel – a functional component for vehicle interiors. Through the innovative sensor technology of the KURZ group, handmade SWAROVSKI crystals can become a functional and attractive automotive component. The haptics of crystals are not known by many customers yet, so the opportunity becomes more interesting for companies within the luxury segment.

We proudly present the sustainable concept ‘Crystal Design Luxury‘, which has been developed in collaboration with SWAROVSKI. Please enjoy the talk by three experts!

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Functionality meets luxury design

The expertise of the KURZ Group and Swarovski complement each other perfectly here. The design and decoration technology from Burg Design also includes indium-based metallization, highly transparent sensor technology from KURZ subsidiary PolyIC, and handmade touch-capable crystals from Swarovski. This results in smart and functional interior worlds that support technologies for autonomous driving and are unparalleled anywhere in the world.

Automotive Bauteil Interieur Carbon schwarz Crystal Design
Automotive Bauteil Interieur Bedienelemente Carbon schwarz Crystal Design
Automotive Bauteil Interieur Crystal Design
Hand berührt Automotive Bauteil Interieur silber grau Crystal Design
Automotive Bauteil Frontansicht Interieur silber Crystal Design
Hand berührt Bedienelemente Automotive Bauteil Interieur braun Crystal Design

Dark Mode

Hit the Indianapolis Motor Speedway! The black-red matte and glossy look exudes that IndyCar feeling, which is emphasized even more by the dark Swarovski crystals in a smoked glass look.

Light Mode

Bright, sparkling crystals are reminiscent of pristine winter landscapes in bright sunshine in the Rocky Mountains. You can almost smell the crystal-clear air. Get ready to discover this clear and fascinating world of design!

Lounge Mode

Welcome to your e-mobility relaxation room! This design boasts a subtle luxurious touch in earthy and copper tones. The golden color of the crystals is also matched to this. 

Partners for

When two experts join forces, unique creations emerge. The new KURZ design concept with handmade, touch-sensitive crystals from Swarovski adds a touch of luxury to the interior. New-generation surfaces integrate Shy Tech and day-night designs to perfection.


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